In recent years there has been an increase in the number of women pursuing managerial careers. This study focuses specifically on what makes social websites “social.” – A comparison of different models of sociability does not yet exist. Niche websites like LinkedIn and Twitter focus on more specific aspects of community and technology, respectively. Facebook promotes privacy and representing “real world” networks in web environment, while MySpace promotes publicity and representing both real world and virtual networks in a web environment. – Social websites use a number of different approaches to encourage sociability amongst their users. These experiences were then compared to understand the different approaches of each website. After thoroughly participating on the websites, a series of observations were recorded from each experience. – Four social websites (Facebook, MySpace, LinkedIn and Twitter) were examined from a user study perspective. How do these websites encourage sociability? What features or design practices enable users to socialize with other users? The purpose of this paper is to explore sociability on the social web and details how different social websites encourage their users to interact. From Facebook to MySpace to emergent sites like Twitter, social websites are increasing exponentially in user numbers and unique visits every day. – Social websites have become a major medium for social interaction.
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